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1 integrated marketing communications
Англо-русский экономический словарь > integrated marketing communications
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2 marketing communications
марк. маркетинговые [рыночные\] коммуникации (процесс передачи информации о товаре целевой аудитории; призван дать целевым аудиториям представление об общей маркетинговой стратегии фирмы посредством направления им специальных сообщений о товаре, его цене и способах продажи с целью вызвать их интерес или убедить принять определенную точку зрения; маркетинговые коммуникации включают рекламу, паблик рилейшенз, прямой маркетинг, личную продажу, предложение сувениров, сервисное обслуживание и т. п.)Syn:See:integrated marketing communication, marketing communications mix, marketing communications programme, marketing communications system, advertising, direct marketing, public relations* * *. . Словарь экономических терминов .Англо-русский экономический словарь > marketing communications
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3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 marketing partner recognition
программа признания маркетинг-партнеров
Комплексная программа, которая включает в себя такие направления, как реклама, связи с общественностью, внутренние и внешние коммуникации. В рамках данной программы ОКОИ:
• Представляет широкой публике официальных партнеров Игр.
• Публично признает вклад каждого из партнеров в Игры.
• Обеспечивает защиту партнеров Игр от теневого маркетинга.
• Способствует эффективному использованию ассоциации партнеров с Играми.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner recognition
Fully integrated program that incorporates advertising, PR, internal and external communications. By this program the OCOG:
• publicly promotes the official Games partners
• publicly acknowledges the partners' contributions to the Games
• protects the partners against ambush marketing
• adds value to each partner’s Games association
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing partner recognition
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5 IMC
интегрированные маркетинговые коммуникации -
6 IMC
1) Компьютерная техника: intermodule communication2) Авиация: косвенные расходы на техническое обслуживание, сложные метеорологические условия (instrument meteorological conditions)3) Военный термин: Inter Mud Communication, Inter Mud Communications, The International Medical Corps, instructional materials center, integrated maintenance chart, integrated maintenance concept, international manpower ceiling, item management coding, item master card4) Техника: International Micrographic Congress, Internet mail connector, chief instrument man, incident management center, integrated microelectronic circuitry, integrated microwave circuit, integrated monolithic circuit, метеорологические условия для полётов по приборам5) Религия: Indian Muslim Council6) Страхование: International Maritime Committee (Antwerpen)7) Грубое выражение: Immense Mound Of Crap, Inbred Monkey Cunt8) Сокращение: Image Capture Unit, Image Motion Compensation, Instrument Meteorological Conditions / Control, Instrumented Multispectral Cue, Internal Management Control, International Mail Centre (Hong Kong, 2006), International Meteorological Committee, International Midshipman Course (UK), International Music Council, International Mechanical Code, Inter-Ministerial Committee9) Университет: Idea Mechanism Center10) Физиология: In My Care11) Вычислительная техника: Information Management Concept, Information, Management und Consulting (GmbH, Deutschland), Information Management and Communication (organization, UK, Liverpool Hope University)13) Космонавтика: Instituto Mexicano de Comunicaciones14) Банковское дело: международная валютная конференция (организуемая Американской банковской ассоциацией; International Monetary Conference)15) Фирменный знак: Information Manufacturing Corporation, Invention Machine Corporation, Irish Multiplex Cinemas, It's My Company16) Экология: International Maritime Committee17) Реклама: Комплексная маркетинговая коммуникация18) СМИ: Independent Media Center, Independent Media Centre, Independent Media Commission, Interactive Multimedia Culture19) Деловая лексика: Information Management And Collaboration, Instructional Media Center, Integrated Marketing Communication, Integrated Marketing Communications20) Инвестиции: International Monetary Conference21) Автоматика: integrated metrology center22) Химическое оружие: inert mine with collar23) Авиационная медицина: instrument meteorological conditions24) Маркетология: Интегрированные коммуникации маркетинга25) Электротехника: intermediate metal conduit26) Чат: Illusionary Minds Chat -
7 IMC
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8 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
9 CIM
1) Общая лексика: Chartered Institute of Marketing2) Компьютерная техника: Communication Interface Modules, Compaq Insight Management, Computer Input by Microfilm, машинный микрофильм (computer input microfilm), устройство ввода в вычислительную машину с микрофильма (computer input microfilm), комплексное автоматизированное производство (computer-integrated manufacturing)3) Авиация: continuous image microfilm4) Военный термин: Center for Information Management, Commercial Information Management, Component Information Management, coffin intercept missile, combination influence mine, communications improvement memorandum, computer integrated manufacturing, computer interface module6) Математика: изменение среднего (change in mean)7) Железнодорожный термин: ЦИМ (международная форма железнодорожной грузовой накладной), Конвенция по товарному сообщению8) Грубое выражение: Consider It Manana, Copy Isolate And Manipulate9) Оптика: computer input from microfilm10) Сокращение: Canadian Institute of Management, Component Item Manager (Internet), Computer-Input Microfilm, Computer-Integrated Manufacture, Contract Interpretation Manual (USPS-NPMHU)11) Университет: Canadian Institute Of Mining, Cleveland Institute Of Music12) Вычислительная техника: Common Information Model, Cisco Interactive Mentor (Cisco), Common Information Model (DMTF, XML, DMI, SAN), ввод данных в компьютер с микрофильма, микрофильм с непрерывным изображением13) Экология: Cooperative Investigation of the Mediterranean14) Деловая лексика: Customer Interaction Management, автоматизированное производство (computer-integrated manufacturing)15) Сетевые технологии: CompuServe Information Manager, Control Interface Module, Corporate Information Management, computer-integrated manufacturing16) Программирование: (Common Information Model) общая информационная модель (см. Common Information Model)17) Автоматика: computer integrated management, компьютерно-интегрированное производство18) Контроль качества: change in mean19) Расширение файла: Game data (SimCity 2000), C Text Mode Image File (The Ultimate Draw)20) Электротехника: crystal impedance meter21) Должность: Certificate Of Initial Mastery, Certified Inventory Manager22) Чат: Cooked In Marseille23) Программное обеспечение: Compaq Insight Manager24) Международные перевозки: International Convention Concerning the Carriage of Goods by Railway -
10 IMPACT
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade -
11 impact
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade
См. также в других словарях:
Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… … Wikipedia
integrated marketing communications — Marketing communications in which all the elements of promotional mix are coordinated and systematically planned to be in harmony with each other … Big dictionary of business and management
integrated marketing communications objectives — /ˌɪntɪgreɪtɪd ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz əbˌdʒektɪvz/ plural noun listing the objectives of an integrated marketing communications programme such as communication tasks, anticipated sales, and increased market share … Marketing dictionary in english
Marketing communications — Marketing Key concepts Product marketing · Pricing … Wikipedia
integrated marketing — UK US noun [U] MARKETING ► a type of marketing in which a company s sales people, advertising, website, etc. all give the same messages about its products: »The consistency of the brand message is the key concept of integrated marketing. »an… … Financial and business terms
Marketing communications planning framework — The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the… … Wikipedia
integrated marketing communications concept — /ˌɪntɪgreɪtɪd kəmju:nɪ keɪʃ(ə)nz ˌkɒnsept/ noun US the concept or principle that a company should link all its promotions, either of its own image or of the products and services it sells, in a consistent way on several different levels … Marketing dictionary in english
marketing communications — UK US noun [plural] MARKETING ► all the methods a company uses to communicate with its customers and possible customers, for example the internet, advertising, etc.: »The talk is about how to raise the power of your marketing communications. →… … Financial and business terms
McMillan integrated marketing — Infobox Company company name = McMillan company company type = Private company slogan = foundation = 1996 location = Ottawa, Ontario, Canada San Francisco, California, USA key people = Gordon B. McMillan, President Chief Creative Officer industry … Wikipedia
Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia